About Micheal Burt
Micheal Burt is the founder of Maximum Success, an agency offering businesses and individuals the tools to building winning cultures. Maximum Success has helped companies such as Cumulus Broadcasting, Phillips Mortgage Planning, and FirstBank build and achieve objectives with a system that Burt uses to build winning cultures in multiple disciplines.

Burt has penned three other books (Changing Lives through Coaching, The Inspirational Leader, and This Ain’t No Practice Life- how to live and work everyday with purpose,passion, and intention), As championship coach and athletic director at Riverdale High School (Murfreesboro, Tenn.), Burt produced a culture that won.

 
His record of 221-77 combined with four conference titles, three sub-state appearances, numerous scholarship players, two Miss Basketball finalists, and the first Class AAA State Championship in over 83 years in the city of Murfreesboro represented ultimate achievements for this 31 year old coach

Burt created daily “Success Academies”, teaching the principles of effectiveness and bringing an average of four additional wins per season as a result. Through these academies, his players became more connected, more passionate, more intelligent, and more capable of adapting and adjusting based on their knowledge and skill sets.

Burt began coaching at the age of 15 as a junior pro basketball assistant. At 18, Burt won his first of many championships, leading Woodbury Grammar School to a 31-5 record and won the Class A state championship. Two years later, he accepted a position as the freshman head coach at Riverdale High, one of the largest schools in Tennessee. Finishing 17-0 in his first season, Burt advanced quickly, becoming the offensive coordinator by the age of 20. Burt became the youngest head coach in the state at the age of 22 and continued his coaching prowess.

Burt wrote his first book, Changing Lives through Coaching and began traveling the country, educating people and companies on how to build cultures and people that win. He has since written The Inspirational Leader and his most expansive personal growth book, This Ain’t No Practice Life.

Micheal began his journey toward his Doctorate of Management in Organizational Leadership in 2006 at the University of Phoenix. He has worked with people from all walks of life in multiple disciplines, encouraging and guiding them to find their unique voice in life, redefining and reconnecting leadership, while pinpointing and overcoming gaps to execution that prohibit them from being successful.

At 31, Micheal Burt retired as the head coach and athletic director at Riverdale High to pursue new challenges. He now travels the country educating and motivating people and stimulating companies to build cultures that win. He is the Chief Leadership Officer of Maximum Success. He connects, communicates, educates, and inspires his audiences to attain their dreams.

Rick Insell

When Rick Insell left a $35,000- a-year management job in 1977 to take an $8,000-a-year position at a high school as assistant coach of a boys team and head coach of a girls team there was a strategy. When he then interviewed for a coaching job at Shelbyville Central, a school in the state's largest athletic classification with two championships, he had less than two years' experience coaching boys grades six through eight. He had a strategy.

Insell’s empire at Shelbyville High Sced the Golden Eaglettes to a record 10 TSSAA Class AAA state championships and two USA Today National Championships (1989, 1991).
 
During his 28 year tenure there, a record of 775-148 was tallied making him the John Wooden of high school basketball in the state of Tennessee. Insell won an unprecedented ten state championships with five runners-up.

USA Today named Insell National High School Coach of the Year in 1989 and 1991 and was named Converse National High School Coach of the Year on two occasions (1990, 1992).

While at Shelbyville, Insell produced 15 All-Americans, 57 scholarship players, two national number one rankings, and created a following in the state like no other program.

Revered in Tennessee girl’s basketball, Insell's holds the Tennessee state records for consecutive wins with 110, consecutive state titles with four (1989-1992), most state championships for a coach with 10 (1986, 1989, 1990, 1991, 1992, 1995, 2000, 2001, 2003, and 2004), and his 1990 Shelbyville squad was named the Tennessee Sports Hall of Fame Team of the Year, the first high school team honored as such. What a strategy!

Insell’s insatiable big dreams, peerless strategy, and unwavering determination full -pressed his coaching success into a coaching position at Middle Tennessee State University. Insell’s success captured MTSU athletic director Chris Massaro’s attention and in 2006 Insell jumped from high school coach to front a NCAA Division I team as the women’s head coach at his alma mater.

His first recruiting class brought in a Top-10 recruiting class for the 2006-07 season, and lead Middle Tennessee to an unprecedented third consecutive trip to the NCAA Tournament. During Insell’s first two seasons at MTSU, attendance at the Murphy Center swelled nearly 300 percent, awakening a fierce following in the women’s basketball community. During the 2006-07 season, he produced the longest winning streak in the country (27 games). In back-to-back seasons, he produced upset victories over Georgia (’07) and LSU (’08) both of which were ranked eighth in the country at the time.

In 2008, Amber Holt, was selected ninth overall in the WNBA draft. Insell plays the toughest schedule in school history while gaining a Raider Nation of support across the region.

The 2008- 2009 Lady Raiders season is off to a powerful start with a record of 22-4 Overall wins 14-0 Conference wins.

Joining a select few in the girl’s basketball coaching fraternity, Rick set out to become one of the winningest coaches the game has ever seen and has created winning cultures for over three decades. His strategy works.

Insell still lives in Woodbury (Tenn.) where he began his coaching career as a junior pro coach and elementary coach. He is married to Debbie and the couple have three sons, Tom, Kyle and Matt.

 
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