Burt’s
successful experiences as a performance coach and strong
sports acumen, coupled with Insell’s consummate
coaching experience makes this the ultimate “how
to” book for those who want to produce a winning
culture on the field, in their industry, or in their lives.
Often referred to as the John Wooden of high school sports
in the state of Tennessee, Insell won an unprecedented
ten state championships and over 800 games at Shelbyville
Central. Insell then went on to accept his dream job as
the women’s head basketball coach at his alma-mater,
MTSU.
Burt built the Riverdale High’s girl’s
basketball team into a premiere program in the south
with seven consecutive 20-plus win seasons capped off
by a 2007 Class AAA state championship, the first in
the city of Murfreesboro (Tenn.) in over 83 years. In
2004 Burt founded Maximum Success, a leadership consultant
firm that works in both the business and athletic world
to help people and organizations:
1. Find and detect their unique voice
2. Re-define and re-connect leadership
within their system
3. Identify and eliminate execution
gaps that prohibit success
For Burt and Insell, writing The Anatomy of Winning
was an ideal pairing. They grew up in the same small
town of Woodbury (Tenn.) and judge voice, leadership,
execution and culture some of their most viable tools.
Their mutual values and strategies honed through coaching
lead them to put into practice building thriving cultures.
This book gives the tools to emulate their successes.
“Much has been written about individual motivation,
team dynamics, and leadership, but there has
been very little explored about how to build a culture
that produces,” said Burt.
The book is set for release Sunday, March 1, 2009, as
the Lady Raiders host Western Kentucky. Micheal will
be signing books at the Murphy Center prior to tip-off.
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