Leadership Expert Micheal Burt and Middle Tennessee State University’s Rick Insell team up to write a new book on building a culture that WINS

Murfreesboro, Tenn., A pairing of revered championship coaches, Rick Insell and Micheal Burt, have written the fourth and most expansive book of Burt’s career, The Anatomy of Winning- how to REWIRE people to win.

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The book shows how to build a culture that wins through seven components. The Anatomy of Winning how to REWIRE people to win is geared for both the sporting arena and for business culture as well.

Burt’s successful experiences as a performance coach and strong sports acumen, coupled with Insell’s consummate coaching experience makes this the ultimate “how to” book for those who want to produce a winning culture on the field, in their industry, or in their lives.

Often referred to as the John Wooden of high school sports in the state of Tennessee, Insell won an unprecedented ten state championships and over 800 games at Shelbyville Central. Insell then went on to accept his dream job as the women’s head basketball coach at his alma-mater, MTSU.

Burt built the Riverdale High’s girl’s basketball team into a premiere program in the south with seven consecutive 20-plus win seasons capped off by a 2007 Class AAA state championship, the first in the city of Murfreesboro (Tenn.) in over 83 years. In 2004 Burt founded Maximum Success, a leadership consultant firm that works in both the business and athletic world to help people and organizations:

1. Find and detect their unique voice
2. Re-define and re-connect leadership within their system
3. Identify and eliminate execution gaps that prohibit success

For Burt and Insell, writing The Anatomy of Winning was an ideal pairing. They grew up in the same small town of Woodbury (Tenn.) and judge voice, leadership, execution and culture some of their most viable tools. Their mutual values and strategies honed through coaching lead them to put into practice building thriving cultures. This book gives the tools to emulate their successes.

“Much has been written about individual motivation, team dynamics, and leadership, but there has
been very little explored about how to build a culture that produces,” said Burt.